SOIL ASSOCIATION & WHOLE FOODS UK: ORGANIC SEPTEMBER
ORGANIC SEPTEMBER IS A MONTH-LONG CAMPAIGN TO INCREASE THE PROFILE OF ORGANIC LIVING IN THE UK BY SHINING A SPOTLIGHT ON ORGANIC FOODS AND PRODUCTS.
Soil Association take over the Whole Foods Kensington store in London for a BOOM Awards residency with sampling, demos and talks from our BOOM Award nominees, short listers and winners. Whole Foods set up a dedicated space in their busiest London store in Kensington, which will have a cookery demo with a number of really varied cookery demos or talks combining our award-winning organic products with amazingly talented chefs and bloggers. Whole Food and the Soil Association promoted the events via their digital channels with a combined reach of over 200,000 and will be shared the recipes and content before, during and after the event.
I shared two of my recipes and demonstrated these in 2 different demos along with nutrition facts on why organic food is better for our own health and that of the environment. I wrote a blog piece on why I am passionate about organic food.