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BlueIron & The Urban Kitchen

About BlueIron

BlueIron is a liquid iron supplement which contains Nordic blueberry concentrate for a great taste which is also gentle on the stomach. One dose provides the full recommended daily reference intake of iron which contributes to the reduction of tiredness and fatigue and the normal function of the immune system.


To drive consumer awareness of the brand, and introduce the supplement to key media and influencers, we’re working with Nutritional Scientist Toral Shah to share more all about iron and how it impacts your overall health and well-being.


Toral has worked with BlueIron in a myriad of different ways over a period of a year:

  • Creating articles  for press and reactive press pieces

  • Support with creating the Little Blue Book – an essential guide to everything you have ever wanted to know about iron

  • Social media campaigns about iron, iron-rich foods and iron-related tips

  • Guest masterclass showcasing Blueiron with an iron-rich cooking class and dinner

  • Media spokesperson and media interviews

  • Content for PR

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