Soil Association takeover the Whole Foods Kensington store in London for a BOOM Awards residency with sampling, demos and talks from our BOOM Award nominees, short listers and winners. Whole Foods set up a dedicated space in their busiest London store in Kensington, which will have a cookery demo with a number of really varied cookery demos or talks combining our award winning organic products with amazingly talented chefs and bloggers. Whole Food and the Soil Association promoted the events via their digital channels with a combined reach of over 200,000 and will be shared the recipes and content before, during and after the event.
I shared two of my recipes and demonstrated these in 2 different demos along with nutrition facts on why organic food is better for our own health and that of the environment. I wrote a blog piece on why I am passionate about organic food.